Unless you have been off the planet for 10 years you know that eCommerce is growing rapidly. Despite this I see common mistakes in eCommerce, even among some of the larger sites. Here are the top 5 and how you can avoid them.

Building an eCommerce site that customers will actually use is a lot of hard work and effort. There is a lot to consider when designing your site including human behavior, common habits, usability, site security and architecture. So enough with the introduction lets get started improving your bottom line.
1) Sites That Look Untrustworthy: If you ignore this area you may find that your beautiful eCommerce site will not get many purchases, if any at all. Remember that you are likely to be competing against people like Amazon who have tons of credibility and brand recognition. Your site may be a persons first exposure to your company so you need to make sure that it takes a customer focused approach and put yourself in the mind of your customers. What are their concerns? They are likely concerned with the security of your site, whether their information is safe with you and what recourse they have if they are unhappy with your product or service. So how do we combat this. One strong way is through customer testimonials. If you are lucky enough to have a famous customer then by all means try to get a testimonial from them. If you don't then choose a customer that represents one of your ideal customers that addresses these common concerns. Another way to combat these fears is by adding any positive press that you have received. An article or quote from a legitimate and easily recognizable member of the press will go a long way towards easing customer's fears and spur them to take a leap of faith.

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